Witty and thought-provoking, Professor Chang sets out to challenge ideas about the free-market economy which he believes have been too easily accepted for decades.
When BS goes too far or gets called out, real reputational or financial damage can occur, Littrell said. For instance, a leaked 2009 Pepsi marketing presentation with language such as “The Pepsi DNA finds its origin in the dynamic of perimeter oscillations…our proposition is the establishment of a gravitational pull to shift from a transactional experience to an invitational expression …” led to widespread ridicule in various news outlets.
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the general rule is "Never kill a thread."
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