On the other hand, the company actively sought breakthroughs. It planned to use IPO proceeds to advance digitalization, upgrade its supply chain, and expand overseas. It also rolled out corrective measures in 2025, such as tiered complaint-response protocols and shortening the shelf life of fillings, while accelerating its overseas rollout. As of September 30, 2025, it had 53 stores overseas; peak daily turnover at its Singapore stores reached SGD 12,000, making Southeast Asia the company’s core overseas expansion battleground.
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スズキ・鈴木俊宏社長「社員の主体性引き出す組織づくりとは」